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2008 Beijing Olympics, triggering strong domestic and international business organizations, the Olympic train ride to get higher profits. However, delicious cherry tree planting difficult to retrieve calendar bill enterprises to participate in the Olympics(wholesale nfl jerseys), regardless of success to reach the winner purpose, there are losers lose everything. Special editorial department planning sports marketing business organization coverage, reporters in-depth investigation in Shanghai, Beijing, interviewed dozens of people in the industry more than a decade of experience in sports marketing, international and local sports marketing company, Li Ning, Nike method explained in the success or failure of the "ride" commercial agencies and sports marketing experience.

Nike was founded only 30 years old sit tight in the world to beat rival Adidas, Nike China Liu Xiang is also planning a series of activities due to the success of the industry, was widely praised. Success is not selling Nike shoes, just the marketing of emotions.

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liu Xiang won the first prize since the Athens Olympics, has become the object of pursuit of many companies compete, but this time the company's employees, but Nike and Liu Xiang fraternizing drink and a laugh, as early as in 2002, when Nike Liu Xiang, freezing or media, he and his signature.

Chinese delegation of 32 gold medalist at the Athens Olympics, Nike has 12 sponsors, including kayaking, tennis and other ground-breaking projects. Why Nike only insight into the opportunities ? Nike hopes his experience tells companies leveraging the sports industry, sports marketing is not a sponsor, but also to the stability and innovation.